A Call for Channel Interdependency in Ag

"The "middlemen" (dealers and distributors) can no longer be as independent as they once were. They must become more "interdependent" with their suppliers, working closely with their partners to meet the demands of the growingly sophisticated farm business and provide critical information about customers into the supply chain."

Dr. W. David Downey, Purdue University, Executive Director of Center for Food and Agricultural Business

Published in AgriMarketing. July-August 2011. Article title: "Farm Consolidation Challenges Traditional Distribution"