Vet-Advantage partners with Focus Technology Group
Atlanta, GA – Veterinary Advantage Magazine and Focus Technology Group (FTG) have entered into an agreement whereby FTG’s ChannelLink marketing automation platform will power VAM publications, including the print and electronic versions of Vet-Advantage Magazine, The Advantage Weekly News, SoundBytes and the Vet-Advantage website.
“This partnership is very synergistic as ChannelLink is the proven and accepted marketing automation platform in the animal health industry,” stated Vet-Advantage president and publisher Chris Kelly. “Leveraging the ChannelLink platform will allow for easy updates to our subscriber database, easy access to the most recent changes in distributor representative lists and will ultimately increase the variety and delivery of products we offer to the industry.”
“Vet-Advantage has seen tremendous acceptance, growth and success in a short time,” said Chris Glaser, FTG’s COO and co-founder. “Our ChannelLink platform is truly a central location through which distribution can receive and access information to help drive channel business. The continual merger and acquisition activity has placed a tremendous burden on the industry to keep distributors and manufacturers organized. That is our strength, and we are pleased to support Vet-Advantage in this regard, as well as provide it with powerful CRM tools and a solid technology platform.”
For more information regarding FTG or Vet-Advantage magazine, please visit www.focustg.com and www.vet-advantage.com.
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FTG By The Numbers
3,000,000 — POS transactions that we process monthly
$5.5 billion — Volume of sales data that we manage annually
25,000 — Product SKUs that we manage and organize
1 terabyte — Amount of data on our secure servers
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FTG at NAVC
A team from Focus Technology Group will be attending the North American Veterinary Conference in Orlando, FL, on Jan. 14-18, 2012. We hope to see you at the show. Please contact Chris Glaser to setup an appointment:
Phone: 615-353-0836, ext 300
Email: cglaser@focustg.com
